Adsense Exposed

how to get more backlinks

Hmmmm, this is a immersive subject and I want to emphasise it’s not an exact science. But here is what I have learned in my work at the Backlinks clinic:

Authority – basics

The more authority your web pages have the higher you will rank on Google. Authority means that people trust you and your content. The great news is that authorities trusted by humans are also trusted by Google. A good illustration is the .edu and .gov domain extensions. These suffixes imply they are trustworthy sources of information and it’s a proven fact that in the eyes of Google backlinks from these domains to your web pages will send authority to your site. Another great example is Wikipedia as the entries here are almost always added by by group of people as opposed to a single source.

So it follows that authority is very heavily influenced by the source of your backlinks and if authoritative web pages link to your site then you inherit their influence and as far as Google is concerned you become more authoritative and hence the trust in your web pages by Google goes up.

How Google declares what is and isn’t authoritative is a guarded secret for solid reasons and aligns with Google’s philosophy of “Do no evil”. The last thing the web needs is someone exploiting the formulae that Google uses in its efforts to try and regulate probably the most important technological development of our times.

How not to get Backlinks

In the same vein it’s valuable to state some obvious sources and practices of building backlinks that Google not only dislikes but appears to be moving aggressively to ‘classify’ as negative authorities. In no particular order of severity, the prime offenders are:

• Paid backlinks – web sites where people purchase and sell backlinks
• Comment spam – entries that contain links on web pages that are just not related to the main theme.
• Low quality and *duplicate content – ‘scraped’ or otherwise
• Unnatural growth – there are plenty of ways that this is achievable, Google isn’t stupid. Any sudden rise in the number of backlinks is going to show up on Google’s radar, especially if it’s a recently registered domain.
• Backlinks from ill reputed sites – these are particularly henous as you are guilty by association – need I say more.

*There is another factor where I may be on dodgy ground, but key news properties seem to get a lot of authority and I have definitely seen significant numbers of the same article over and over again on different web sites with no penalties, I am still looking at this, only as a percentage of the results I am seeing go against the normal behaviors I usually expect to see. More on this is in a future article….